In this print campaign, WWF is urging us not to waste energy of any sort. This campaign has been developed by Contrapunto BBDO, Madrid, Spain.
wwfturnoff2 bbdo spain
The campaign consists of ads which symbolically represent the far reaching ill-effects of wasting energy on the environment.
The copy reads- If you don´t use it, turn it off.
CREDITS
Agency: Contrapunto BBDO, Madrid, Spain
Creative Director: Antonio Montero
Art Director: Tontcho Ponsoda
Copywriter: Jose Maza
Via: Addshots
wwfturnoff3 bbdo spain
wwfturnoff bbdo spain
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