If you drink, don't drive. Go play sing. If you drink, don't drive. Go play piano. But, don’t be stupid again, please.
se beber ing 2
This print campaign for MTV, developed by Loducca, São Paulo, Brazil, adopts a light and refreshing way to convey the message. The slightly humorous tone of the message adds more to its impressive performance.
However, the general appearance of this campaign makes us remember diesels more-naked be stupid campaign, and its sequels.
CREDITS
Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
se beber ingles 1
Related Stories
DRINK YOU DRIVE DON´T IF
Previously too we have seen anti-drinking advertising efforts, banking on the smart manipulation of words or phrases which will immediately attract the attention of the ‘prospective drunkards’. See how such an advertising initiative shuffled...
Don't drink and drive
This ad persuades people not to drive if they are drunk. The alcohol's effect and result has been shown as a cap of a beer bottle de-shapes while it is opening up. However, the ad seems to lack the punching effect on the people since the visuals are...
Seagram: Drink or Drive
This is a very rare sight when one comes across an anti-drunk driving ad by a liquor company itself. This is representing that genus of advertisement as it has been published by Seagram. The ad has lucidly displayed in a quizzical form, either...
Please do not drink and drive
Drunken driving is dangerous and we all are aware of it but only if alcoholics while driving the car were aware of the risk confronting them everyone would have been happy. Therefore, when United Media Services created the dry driving ad as a part of.
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
