Wouldn’t it be nice to just poop, burp, and not earn a dime and still be loved?
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This is one of a few funny questions raised at you from iwanttobeabay.com. you remember them, with their childish(or, child-like?) faces? Now, they are coming again through this ambient work, scattering funny statements all over unexpected locations.
This effort has been developed by Marta Ibarrondo, NY, USA and the aim is to promote this microsite to lure young parents and direct them into Egg Baby's main site. They placed stickers with a slight teaser character on bathroom tiles, taxis and coffee shops.
I want to be a baby so I never have to use a public restroom again- reads the sticker on the washroom tiles.
I wish someone would burp me when I have gas- another one reads.
Anyway, this is an interesting effort and is sure to grab some attention.
Credits:
Advertising Agency: Marta Ibarrondo, NY, USA
Creative Director / Art Director: Marta Ibarrondo
Copywriter: Bob Havlena
Via: Ads of the world
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