If your love is blind

Joby JFeb 26 2010

Slightly insulting advertising campaign against all the men and women who are mirror-cracking materials. Well, they have done their part, ruthlessly.

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This print campaign for Optometrist aims to promote their eye-testing services. They urge you to test your eyes. The reason?

Well, love is blind. The campaign features couples who are so blindly in love. To be more correct, one of them is actually ‘blindly’ in love.

Anyway, the campaign is careful in observing gender-equality. In one ad, that fabulous lady is the blind, while in the other one, that young handsome man is the blind one.

CREDITS

Advertising Agency: Canvas, Cape Town, South Africa

Creative Director: Michael Ipp

Art Director: Tim Church

Copywriter: Jacques Laubscher

Retoucher: Still images, Cape town

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