You can buy a lottery.
You may get huge sum of money, as the chances of winning a lottery is not so bleak, if you compare it with other incidents.
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Then you can buy some fairy islands. Little blue islands.
Here is your dining room, here is your master bedroom, here is your family room…
What a fantasy.
Again, imagine what a buck could do.
This print advertisement for California Lottery, developed by Alcone Marketing Group, carries the common quality of lottery adverts- exaggerated humor.
However the humor is not as effective, when we compare this concept with other ads of the same genre.
CREDITS
Advertising Agency: Alcone Marketing Group, Irvine USA
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Retoucher: Graphic Industries
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