We can’t say that there is a surprisingly new element in this print campaign for Adelaide zoo. However. It never makes us yaw. Well, it may make you frown, sometimes. But, it’s interesting, interesting to see.
zoo14878 a3 posters
The print campaign, developed by Showpony, Adelaide, Australia, banks on visual puns to convey the message.
One ad shows a road with zebra lines.
Copy reads-
Come and see our baby zebra.
Another ad reads- Give her a real surprise.
Make this a mother's day she'll never forget, with a surprise visit to the Zoo.
CREDITS
Advertising Agency: Showpony, Adelaide, Australia
Creative Director: Paris Mesidis
Art Director: Manuella Ortiz
Copywriters: Parris Mesidis, Andrew Bensley
Via: Ads of the world
zoo15190 baby zebra poster a3
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