International Medical Assistance (AMI) had launched this advertisement to urge people to help the organization as it helps people during an emergency and it can arise any moment. The campaign has shown a place which gives impression that it has just been destroyed by bombings and the AMI jumps into action to help people who are in need of medical assistance.
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At one hand the visuals shows the ruined city which is engulfed with fire and various activities of helping needy people by the AMI. The advertisement has used simply stunningly fantastic visual that shows the depth and insight of the subject. The copy reads, 'Help AMI today. You might need them in the future.' The advertisement was developed by Y&R RedCell Portugal.
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