Poverty is a cruel global truth and we sometimes try to forget it. This print campaign for UN world food program, throws some ethical questions at the collective social psyche of the global community.
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Well, the art direction of this campaign, which has been done by Serviceplan, can be said appropriate to the strong copy. The campaign says us- Don’t let the economic crisis divide the world.
CREDITS
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke, Tim Strathus, Matthias Mittermueller
Copywriter: Tim Strathus
Art Director: Matthias Mittermüller
Illustrator: Ralph Steadman
Account Supervisors: Christiane Broch, Bianca Bensemann
Via: Ads of the world
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