The use of optical illusion will be a thoroughly unconventional thing in advertising. Here is such an ad, Look and confuse your eyes for a while, for a change from the straight, monotonous things.
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The ad has been developed for Spanish bank Bank of Catalunya.
The copy reads- It's fixed but it moves.
Double Effect Deposit.
A fixed rate of interest that goes up if interest rates do.
Found it on Denveregotist.
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