A twist in the tale is always delightful. More so, when it comes from quarters that are traditionally ‘trend-conforming’ rather than ‘trend-setting’. In this case, we are talking about shampoo ads that rarely allow customers to decide if they need a hair-cleansing; communicating the effectiveness of the product and not gauging the need, one must say. It is, therefore, heartening to see Head & Shoulders creating room for ‘the point of view’, albeit introducing a zany twist to two eternal masterpieces. So, you finally get to see (thanks to the overhead camera!) how important it is for you to get a hair wash. Take a bow, Agency Del Campo Nazca Saatchi & Saatchi!
Via:Adshunters
