Daniel Craig is all set to reprise his role as the savvy MI6 spy. But this time it’s going to be for an ad campaign. The actor will star as James Bond in the ads that aim to highlight Sony Pictures' role as the long-term distributor and commercial partner of the world’s most famous film series. Sony already has a product placement deal with the movie franchise with new Sony Ericsson C902 Cyber-shot handset being featured in the upcoming Bond flick, Quantum of Solace. The campaign is being created by famous branding and communications corp Fallon and the spots are scheduled to air sometime in autumn around the release of the next James Bond film.
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