Jeep to rely on bobbleheads to boost Compass

jpcompas
jpcompas

Jeep, in its new ad campaign for the compass is relying on bobbleheads to move units. Jeep, in its campaign, has launched four 30-second TV spots feature having many boblehead characters along with a blues musician and a dog. However, through Compass Jeep is first entry into the compact SUV segment.

jeepcompass
jeepcompass

The ad campaign aims to attract young college educated and city dweller buyers having income of round about $40,000.

Moreover, Jeep is waiting for the appearance of little dolls, which is most likely to go on sale on the company's website so people can buy their favorite.

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