jit2
jit3
This print advertisement campaign is apparently seems to be a continuation of the campaign launched by jobsintown.de last year. Though the campaign is based on the similar idea with almost similar execution, but it is still effective and brilliant. The campaign aims at portraying people caught in wrong jobs and asking them to look for a change for better one through the help of this agency. The advertisements are showing persons involved in smoking and pumping the gas, making cigarettes in a vending machine and a woman washing clothes inside washing machine. The campaign has been quite articulate while expressing the plight of people doing wrong jobs.
jit1
The campaign is certainly a remarkable example of an appropriate exaggeration of the basic idea. It has adopted a soft and humorous approach to communicate its message in order to make it effective, so that it could leave an impression on the minds of people. Another aspect of the advertisements is its perfect execution as it helped the campaign to remain focused on the core idea. The punch line of the campaign reads, 'Life's too short for the wrong job.' The campaign was created by Scholz & Friends, Berlin, Germany.
Via Ad Arena
Related Stories
Monster.com: Stuck in the wrong job?
Monster.com has launched this extensive ambient and print advertisement campaign in Hong Kong to promote its job portal. The idea seems to be highlighting the fact that the online agency helps people to find their right job if...
Kershaw Leonard: Are you in the wrong job
This is an amusing advertisement meant for the promotional campaign for a placement agency, Kershaw Leonard. The advertisement is showing a short height dog lining up for pulling a sledge which is pulled by bigger dogs of Arctic region. This is of..
Eat oatmeal, for life is too short!
Well, if life is too short, we should naturally do all we want to do. If life is too short, we will stop those anti-smoking advertising efforts, drink like a fish, and will never care about cholesterol levels. No, this is not my opinion. This is what.
Find the job that's right for you
I wonder what my signature suggests as the job that’s right for me. I guess a priest, as my signature resembles a figure kneeling down in prayer. But, on the other hand I am here, judging mad ads, staring at half-naked and almost-naked babes in...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
