Corporate social responsibility from Volkswagen. This print campaign gives a message against drunk driving using visuals that are altered perception of the reality.
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We have seen how the drunkard drivers read the letters through the campaign from Romanian traffic police. This campaign, developed by DMG Beijing, China, is also uses the drunkard’s vision. The drunkards see so many steering wheels, brake pedals and gearlevers. The copy reads- Just one for the road.
Though the concept of this campaign cannot be described as a novel one, its strong visual impact is mentionable.
Credits:
Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Weibing Xu, DongHao, Kelvin Lai
Art Directors: Mo Zhang, Rui Chen, Kelvin Lai
Copywriters: Xiaozhou Xing, DongHao
Via: Ads of the world
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