And, imagine a chunk of fat pirates. Imagine superman with excessive flab and big tummy. What will happen? Then, we have to rename Barbie. There would not have been pirate stories and movies like ‘Pirates of the Caribbean’’ and it would be quite a difficult thing for us to imagine our superheroes like superman, batman and Spiderman in this fleshy outlook. This is the very concept of this campaign for for Active Life Movement.
img1
The print campaign, developed by Latinworks, Austin, asks us what will happen if pirates, superheroes and dolls like Barbie lived their lives in bed watching television and playing console games.
The tagline reads- Keep obesity away from your child
Other advertising efforts against overweight:
An ‘interactive’ business card
PETA’s animosity towards women and fat people
CREDITS:
Agency: Latinworks, Austin, Texas
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Lewis Sempertegui
Art director: Daslav Maslov
Copywriters: Diego Castillo, Lewis Sempertegui
Illustrator/Photographer: Ricardo Salamanca
Via: Inspiration room
img2
img3
Related Stories
Imagine what a buck could do
You can buy a lottery. You may get huge sum of money, as the chances of winning a lottery is not so bleak, if you compare it with other incidents. Then you can buy some fairy islands. Little blue islands. Here is your dining room, here is.
Another big billboard- a really big one
Well, while business cards make small innovations, billboards are embracing big-literally big-innovative design ideas. We have seen billboards which detects the gender and age of onlookers. We have seen smoking billboard. We have seen wonderbra...
Big is not a mistake
Blame a woman with big boobs. Only a Bra Company can do such a cruel thing. That is what exactly happened in Britain. The Marks & Spencer has been charging more for its larger sized bras with a reason that they need more fiber to produce. But, now...
A big leap forward for space advertising
These photographs are taken from a segment of the Genesis I spacecraft at present in the orbit. These picture evidently establish the future of space ads as few corporate logos, cards and trinkets are floating around in the zero gravity...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
