This interestingly humorous print campaign for Kinokuniya book store features their customized services for any kind of reader. The campaign, developed by Ogilvy & Mather Jakarta, features three persons who benefited (indeed, in one case the term is dubious) by reading books.
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One ad shows a man who becomes spiritually enlightened after reading a series of customized books. Another one shows how a lonely man find a partner through getting the ‘necessary knowledge’ on relationship chemistry. Another one shows how a slim lady is transformed into an obese woman after led by the world of culinary delights, thanks to the books.
CREDITS
Agency: Ogilvy & Mather Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Joseph Dean & Yuwono Widodo
Art Director: Tania Huiny
Copywriter: Lydia Tarigan
Digital creatives: Rudy Haryanto & Aldo Khalid
Via: Addshots
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