Advertising is working for Korean Air Co. And it's getting lot of customers. It has found out that advertised tourist spots are becoming more popular. An example they will site you, Fiji, the commercials started October last year. In November it recorded 15% more and in January 28% (from October that is).
So far so good, though I have found this news where someone actually is complaining about Korean Air Co's advertising gimmick. He simply calls the whole exercise "deceptive advertising" and "strange advertising." (Though he made it pretty clear at the onset of his post, "Actually, I have nothing against Korea Air").
You have critical analysis here from a neutral person
In their latest television commercials, Korea Air's "new look" features a multi-cultural flight crew which is cool but so strange. I have never seen anything but an all-Korean staff on board with the exception of the pilot and this is after taking a gazillion flights with the airline (both domestic and international).
Via [Joongangdaily]
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