Lavazza Coffee: Express Yourself

Balendu ShekharJhaDec 29 2006

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This is somewhat strange advertising campaign by Lavazza Coffee, promoting its products in a really bizarre fashion. The ad clearly been made in the backgrounds of some circus style environment, where people are juggling with the coffee cups probably depicting to what extent it is important in Italy.

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The campaign seems to be more focusing on the photography aspect of the ad rather than the product which is seems to be less focused. The tag line of the campaign read as, 'Express Yourself'. Few advertisements of the campaign are truly hilarious. The campaign had won an Epica Award for its photography.

Via Ad Arena

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