Lavazza: Italy's favorite coffee

Balendu ShekharJhaMar 6 2007

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The famous coffee brand Lavazza had launched this print advertisement campaign in Italy to promote its brand name. The campaign reflects the usual proximity of the company with its pet style of advertising. The campaign is showing bare skin of human beings being playful on the heap of coffee beans. The exercise to extract the real idea out of the campaign may be bewildering for many. The meeting of bodies in a heap of coffee beans used in the advertisement may be depicting the fact that the coffee brand is that close to human beings.

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The approach of the campaign is almost tacit that has used somewhat confusing visuals to promote the brand. However, the photography and art direction of the campaign is considerably good. The copy of the ad reads, 'Italy's favorite coffee'. The campaign was developed by Eryk Fitkau.

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