Lavera: promoting naturally produced body care products

Balendu ShekharJhaNov 17 2006

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Usually people see a hard-hitting advertisement to save animals by non profit making organizations, however, this time Lavera, supplier of organic and naturally produced body care products, rolled out a powerful print ad campaign. The campaign aims to make people aware that most of the cosmetics involve killing of animals and people should not use it in order to save those innocent animals.

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The presentation of the ad is fantastic and the art direction has been superbly executed in order to make it a hard-hitting campaign. The copy of the ad has been kept informative with emotion provoking photographs.

Moreover, the title such as 'the price of beauty', 'the payment for image' and 'the cost of vanity' is truly penetrating and nicely used in the advertisement campaign.

Via Scary Ideas

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