Sometimes, a dog’s life is not always so hard, at least for this dog in this spot. So, sometimes we have to rephrase ‘’leading a dogs life’’
this PSA for Amnesty International, created by Fuel in Lisbon, says- The problem is not animals living like people. But rather people living like animals.
The spot shows a dog leads a luxurious life, pampered by his masters. But, when the camera moves to the unpleasant aspect of human life beyond this luxurious animal window, it makes us to think about the sorry state of affairs.
Credits:
Agency: Fuel Lisboa
Creatives: Marcelo Lourenço/Pedro Bexiga
TV: Miguel Barbosa
Production: Show-off Fims
Directors: Rita Nune
Voice: Joaquim de Almeida
Via: Osocio
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