This print campaign for LG banks on a concept which nostalgically touches the psyche of the target audience, in a right way.
lg dont lose your contacts cheer
The campaign, developed by Grey, Kuala Lumpur, promotes the back up facility of LG mobile. The copy reads- Don’t lose your contacts. Mobile Data Backup. LG.
To convey this message, the campaign images of cherished memories. These different situations portrayed in the ads cleverly communicate the message.
CREDITS
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Copywriters: Sagar Paranjpe, EuJin Foong
Art Directors: Leong Kit Sze, David HK Tan
Photographer: Loh Lin Shan
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