This promotional effort for The World Black Belts Center in Dubai, developed by Memac Ogilvy & Mather, makes some mighty improvisations to Little Red Riding Hood, the well-known character in children’s books.
The advertising effort, with a view to increase awareness and registration for their children’s self-defense classes, adopted this unconventional way.(this needs patience, I think).
So, they created an illustrated children’s book that’s based on the well-known story of Little Red Riding Hood. Here the little heroine courageously beats up the big bad wolf. The back cover of the book says to children- “You Too Can Fight Back” – and directs them to register.
Agency: Memac Ogilvy & Mather Dubai, UAE.
Via: Direct daily
