This print campaign for Hedkandi salon has been developed by WAX, Calgary, AB Canada. The campaign consists of glossy images which helps it to grab some immediate gazes.
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In most cases campaigns with glittering images never conveys anything meaningful. The best examples are those campaigns from the fashion industry. They just present models with in awkwardly expressions. There is nothing meaningful except for the equally glittering skin show.
However this campaign is an exception. Though it can not claim anything out of the box in its creative approach, it consists of a natural message. The campaign shows women who loves their own images after going to the salon. It’s a simple, but clear concept.
CREDITS
Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Photographer: Gerard Yunker
Stylist: Leah Van Loon
Digital Retouching: Sheldon McLean
hedkandi 2
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