(M)ad effort for dog food scares the dog owners

Joby JMay 8 2010

No, no Dog owners would want such a powerful dog that can rip off his hand.

wond dog hand
wond dog hand

Well, advertising, along with the product, sells sex, fun, and fear. This time, it is some kind of humorous fear.

This advertising effort has been developed by Mayo Draft FCB

Peru, to promote a dog food product as full of vitamins. So they selected a few dogs and tied up some fake human arms in their necks and exhibited them in places frequented by the dog owners.

Advertising Agency: Mayo Draft FCB, Peru

General Creative Directors: Ricardo Ortiz, Germán Garrido

Creative Director: Alejandro “Lato” La Torre

Art Director: Jorge Romero

Copywriter: Alejandro “Lato” La Torre

BTL Executive: Sandra Goicochea

You might also like
XMore on Adpunch

Cool campaign for LG in Smart one