Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.
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Oh, is it true. Is it real? I am ready to put up with the songs, but I am really fed up with those bloody mosquitoes. Play a song and kill ‘em.
This print campaign for Magic FM, developed by Graffiti BBDO Bucharest, Romania, says- Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.
The print ads feature imaginatively ‘killer dialogues’ suggesting the doom of mosquitoes.
For example; Killing me softly with this song...
Softly?
Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.
Another one: Annie, are you ok?
Are you ok, Annie?
Not really.
Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.
CREDITS
Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Ioana Avram
Copywriter: Ana-Maria Taralunga
Illustrators: Ecaterina Orbulescu, Ioana Avram
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