Marketing in troubled winds

Sijo JosephSep 26 2009

We have seen earlier insensitive advertising approaches before. When events like tragedy or calamity occurs, some brands behave like vultures to bank on these incidents.

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This ambient work from Johnson & Johnson's Visine banks on the worst dust storms in Australia. The dust storm provided a ‘tactical opportunity’ to hype Visine’s quality of prevent dry eyes.

CREDITS;

Agency:: JWT Sydney

Creatives: JOHN LAM (Assoc Creative Director)

Laurie Geddes (Creative Group Head)

Steven Iannello (Art Director)

Ben Clare (Copywriter)

Group Account Director: Paul Coles

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