ma cera2 25
This is yet another interesting print advertisement campaign published by Mas Cera Polish in Venezuela to strengthen brand image. The campaign focuses on elaborating the efficiency of the product in an appropriately exaggerated manner. The advertisements are trying to convey that the product has the capacity to polish floors to such an extent that it makes ice or figure skating possible on the floor. The campaign is showing a couple is enjoying figure skating in the kitchen and another ad is showing a lady is skating in bathroom.
mas cera1 25
The campaign has displayed a decently exaggeration of a remarkable idea. The presentation of the campaign is obviously expressive and conveys its message convincingly. The campaign evidently revolves around the product benefit and is itself vividly expresses it. The punch line of the campaign reads, 'more polished floors'. The campaign was created by Leo Burnett, Venezuela.
Via: Twenty Four
Related Stories
Maestro Limpio: More shine for your floors
Maestro Limpio had launched this advertisement campaign In Argentina to promote its product that helps floor to shine better. The campaign was undertaken to make people believe about the specialty of the product that brings more shine to..
Harvey Nichols: Seven sin on five floors
International luxury lifestyle store Harvey Nichols has launched this print advertisement emphasizing its luxurious lifestyles. The campaign however, is not that lucid to express its message across. The most focused aspect of the ad is...
More creative=more sexually active?
The creativity seems to act like a sexual magnet. That's not our comment. (I don't mind if people think we bloggers are creative enough to do the job ') British Psychologists at the University of New Castle upon Tyne and the Open University say...
Land Rover Defender: More torque, more gears, more pull
Land Rover had launched this appealing print advertisement campaign to promote the new powerful 2007 Defender. The campaign apparently aims at boasting the more powerful engine and torque of the latest vehicle in an appropriately exaggerated...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
