When a bunch of advertising professionals make an unusually refreshing ad out of an ordinary brief, that is what we call creativity. This poster for carefertility.com, which is a chain of UK fertility clinics, is a good example for that.
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McCann-Erickson Manchester, deservers special mention of appreciation in making such a refreshing concept with this copy-free poster. Without its simple, yet intelligent creative concept the ad would have been just another usual one among the other fertility clinic ads.
CREDITS
Advertising Agency: McCann-Erickson, Manchester, United Kingdom
Creative Directors: Dave Price, Neil Lancaster
Art Director: Dave Price
Copywriter: Neil Lancaster
Illustrator: Rob Brown
Typography: Karen Matthews
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