Ads that interact with the audience sell big-time. Moreover, admakers have the luxury of experimenting with 'not so captivating' visuals. Since the goal is to capture audience attention, they might as well focus on the medium per se. A case in point is the McDonald's outdoor puzzle campaign. With a plain jigsaw puzzle, the fast food giant has effortlessly realized what most companies would struggle to execute. Interactive advertising has certainly introduced a radical transformation in brand communication. Unlike the 1 Euro coffee ad, our 'heads are all sorted out'. Things have got a lot simpler, ain't it?
mcdonald dS7UR 3342
Via:Ibelieveinadv
Related Stories
The Ad That Captures Your Head!
The human brain is home to a million ideas, and a billion feelings, each different from the other. For people who have always thought that the net only complements, Pop.com has a royal 'buzz off' to offer. It is (as they claim!) the website that...
McDonalds in Beijing Olympics
The Big Mac has walked into China following the trail of the forthcoming Beijing Olympics in a true Chinese style. McDonalds, one of the official sponsors of the Beijing Games, has utilized the service of the renowned ad agency Leo Burnett Chicago..
This poster shoots a puzzle
Gun culture. When a ‘civilized’ society faces a series of situations in which cruelly-fame-hungry maniacs go on a killing spree, we call it gun culture. Any child can hold a society hostage, if he has a gun, and a crazy brain. This advertising...
Outdoor ad whispers in your brain while you cross the road
At least this advertising effectiveness and measures are not visible by naked eye. It's not responsible for visual pollution. But who knows, it may well be creating some contamination inside your skull. Skull? No they are not the Pirates of...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
