This time, no skin show from Meltng pot. The jeans brand has adopted a comparatively different method of communication in its new advertising effort. In its new spring/summer campaign, Meltin’pot’s treats war as a funny game and features the new 001 jeans collection. Oh, will it work for a jeans brand? You may ask, naturally.
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The campaign features special series of revolutionary posters, with a taste of pop, that introduce the product and become a decoration element for all Meltin’pot stores. Kinda dull?
CREDITS
Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Illustrator: Laura Sironi
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