This is a ‘different’ advertising effort for Bavaria beer. The Dutch beer brand is promoting itself with a rather unusual and unexpected way. They are making a parody of the famous book‘- Men are from Mars, Women are from Venus’
bavariabook1
They changed the title a bit - Men are from bars, woman are from Mars
The beer case, which looked like a book, looks attractive. But I wonder how expensive is this advertising effort.
Agency: KesselsKramer, Amsterdam
Via: Creative Criminals
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