Tourism Northern Territory has launched an AU$1.1 million dollar marketing campaign for World Heritage Kakadu National Park. The print ads will be published in the metropolitan newspapers of Australia and New Zealand. The television commercial will run for six weeks.
kakadu national park australia
The 20,000 sq km national park has been home to Aboriginal people for more than 55,000 years. This is the first time that the park has been in focus of such a huge advertising campaign.
Earlier, an Australian Traveler Reader survey poll votes it as the number one tourist place which you must visit once before you die.
In particular trade education will highlight that Kakadu:is an easily accessible (about two hours' drive from Darwin) all-year-round destination,
offers the traveller much to do and see,
experiences an annual cycle of six seasons recognised by local indigenous people,
is best experienced over a few days - allowing time to fully explore its diverse and magnificent landscapes.
Related Stories
Ad campaign to boost KidCare enrollment
A new advertising program from Florida Healthy Kids will boost enrollment in the state's subsidized health insurance program for children. The organization to promote the program will provide information to boys and girls clubs, sports organizations,...
Gap's new ad campaign fails to boost sales
Despite so much hype created around the latest advertising campaign of GAP that has been woven Audrey Hepburn's image and the appealing 'skinny' black pants, the company is witnessing a drop in its sales by 3 percent in September. The San...
Screwed up Toronto Tourism ad campaign
Ron Nurwish seems loves his city too much, he is excited and angry with Tourism Toronto's branding campaign. After its failed venture with "Toronto Unlimited" and spending $4 million for without any result the city officials are up with another...
Million dollar idea for Ferrari F430
Inspired by the astonishing success of million dollar home page another novice Phil McNally wants to earn some fast money where the ambitious guy selling advertising space on his website for yet-to-purchase dream Ferrari F430. Ladies and Gentlemen, per..
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
