Money matters, in a campaign!

Sijo JosephApr 29 2009

This is a different kind of protest. Make wallpaper out of money, literally! This happens in Zimbabwe, a country which often grabs the attention for mainly wrong reasons.

the zimbabwean newspaper
the zimbabwean newspaper

The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens. This campaign with money has been produced by TBWA\HUNT\LASCARIS

The agency used Zimbabwe currency to create billboards, flyers and wallpaper. ‘Thanks to Mugabe, this money is wallpaper’ it says. The campaign is running in England and South Africa.

This protest is likely to grab the international attention.

Via: Adrants

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