Monte Carlo: winter collection

Joby JJan 6 2010

Keeping an eye on the growing customer base, Monte Carlo launched an outdoor campaign in India to promote its winter collection. The life style brand targets mainly the men and women in the age group of 18-35 years.

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The promotion effort, which is also backed by print and TV, is focused on North India due too its climate which is an ideal one for Monte Carlo apparels.

The outdoor campaign has been developed by Aaren Initiative. As part of the campaign, larger than life cut outs of a girl and a boy, clad in Monte Carlo's winter collection, have been placed on hoardings and malls.

Via: afaqs

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