Advertising effort from Monti Fitness of Rome, to make the people who have a sumptuous lunch at the Italian restaurants worry about their weight.
Well, nobody likes to be a fatty. That is where this ambient work strikes. People have a tendency to think (or worry) about their weight right after having the lunch. So, they printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and burn of their meal.
CREDITS
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
