For those who don’t enjoy torture, please ignore ‘Mox’. Tell me, fellas, how do you conceive an ad that depicts ‘pain relief’? Picture this! A state in turmoil, caged men, pierced bodies, a protestor subject to the ‘hunter’for attempting to instigate the crowd against the state……and most importantly, a connotation to extreme pain. An ad for pain relief tablets!? That’s a bad excuse for creativity, really! Visually, it reminded me of distant Bosnia rather than the skull-splitting headache that I have had all morning. We perhaps need ‘MOX’ to sit through ads like these.
MOX Masochists:Pain or Pain Relief?
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