

This is an interesting and clever billboard ad campaign launched by Mustang. The billboard was placed on the highways and the onlookers seem to get the idea of the speed of mustang. However, the ad could have been more effective if a clearly visibly logo or mark would have been used on the billboard. In fact, there are possibilities that the drivers would just pass the billboards without noticing the brand.
However, beyond everything it was an intelligent move and idea of this kind of billboard for carmaker such as Mustang. Clearly the ad seems to convey that this is how the world would look if a person drives Mustang. The billboard constructed from semi-transparent resin, the billboards accurately blur the scene behind them regardless of day, weather, or season.
Via Coolzor / Billboardom






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This work was created by me and my partner, Ian Hart, while we were students at the Miami Ad School. To my knowledge, Mustang is not producing it. It is made with a GE Lexan material that would allow the landscape to blur as a driver passes by the billboard.