This is an interesting ambient advertising campaign launched by MyCareer Salary Centre, Australia, in order to increase traffic on its website. MyCareer Salary Centre acts as a salary resource containing data such as salary ranges and trends by industry and by region. It enables people to see what others are earning and determine, if they are being paid what they’re worth.
The company had created a precise copy of an unopened payslip, right down to the flimsy stock and perforated edges. The pay slip was inserted into magazines giving impression that if it were a mistake and distributed accordingly.
The campaign apparently aimed at provoking people’s sentiments using an instrument which is very close to their interest. The basic idea of the campaign was undoubtedly very creative and compelling as people could not have stopped themselves from having a look at it.
The tag line of the advertisement reads, ‘You just couldn’t resist, could you? Well now you know what Wayne’s worth, why not find out what you are worth? Go on, have a peek, visit the MyCareer Salary Centre and uncover salary secret’. The campaign was created by DDB Group, Melbourne, Australia.
Via Ads of the World
