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National Egg Co-ordination Committee had launched this print advertisement campaign in India to persuade people to eat eggs due to health reasons. The campaign has apparently aimed at conveying that why egg is important health-wise. The advertisement is showing how adding a single alphabet, 'O' can make a difference to make meaningful words in order to focus on the advantages one can have by eating eggs. The letter, 'O' has been used in the campaign as it resembles the shape of an egg and is used in words that explain advantages of having eggs.
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The presentation of the campaign is extremely ordinary and does not have the charm or appeal to attract people. In addition to it, the basic idea was also not up to the mark and execution too was not appropriate at all. Overall, the campaign struggled almost in every aspect. The campaign was created by Triton Communications, Mumbai, India.
Via: Ads of the World
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