Reebok is Now Playing with these two cool rappers. Nelly and daddy Yankee. The rap icons will be featured in Reebok's next generation campaign 'Roaster' for its clothing, apparel, footwear and accessories.
daddy yankee reebok
Nelly's signature collection is inspired by his music label Derrty Entertainment. The "Derrty One" label is a collection of footwear, apparel and accessories. Daddy Yankee, too will have a signature collection of footwear, apparel and accessories, which will be called "Daddy Yankee."
The $50 million campaign is targeting youth and urban market. Reebok for its earlier "I am what I am" campaign has included names like Wayne, Mike Jones, and Lupe Fiasco.
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