This is an impressive print advertisement launched by Nescafe to emphasize the human’s need of the coffee as the first thing in the morning. The advertisement aims at conveying that nothing like this coffee is able to wake a person up from his or her sleep. The advertisement interestingly showing lines of ‘Z’ to signify sleep and in the last line ‘Z’ starts straightening to form ‘N’ first to eventually be written ‘Nescafe’.

The advertisement is certainly based on a refreshing and unique idea to produce such an expressive visual. For many the advertisement might not be appealing as in the first look it appears to stale until a person hooks on to the last line, which reveals the entire story. In addition, this ad also reflects an impressive portrayal of the idea. The text of the ad reads, ‘nothing wakes you up as Nescafe’. The advertisement was created by McCann Erickson, Chile.

Via Creative Criminal