News papers are dying? Not really

Sijo JosephNov 21 2009

No, no. there are many who are prepared to write obituaries for the ailing newspapers. However, what we can infer from a new data of Scarborough Research is that this kind of newspaper death talks are exaggerated to some extent.

Scarborough Research, which is a joint partnership with The Nielsen Company and Arbitron, Inc., says that nearly three in four adults, nearly 171 million, in the U.S. read a newspaper – in print or online – on a weekly basis. The study also reveals that 82% of adults with household incomes of $100,000 or more read a printed newspaper and 84% of adults who are college graduates or more read a printed newspaper.

Via: nielsenwire

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