This advertisement campaign using base concept was launched by NH Hotels to entice people to visit their hotels. The advertisements were strategically placed at the back of the head rest of the seats in flights. The strategy was to show some leisure activities of people in the resort through the use of sketches in a humorous manner. When a person takes his seat his head completes the advertisement printed and placed at the back that forms an impression of a man.
No doubt idea was innovative and refreshing but the execution of the idea suggests that the campaign was case sensitive as if people keep moving their head or have placed their head in different place not fitting into the ad, the advertisement would fail to impress people. The campaign was created by Zapping/ M&C Saatchi.
