
Ten rounds a week for a year adds to an impossible record... you’re undefeated.

Steps are steps. Dance for an hour and it’s like running six miles. Either way, you end up sweating as much as a long-distance runner. Your muscles don’t care. They’re just happy to be worked.

65,000 serves ago I was a beginner. What they call ‘killer instinct’ only gets you so far. After that, it’s running ’til your legs want to cry, serving ’til your arm falls off and then doing it again tomorrow. Bring that to your workout four hours a day, six days a week for 15 years and I’ll look for you in the finals.

Nobody wakes up one day and says, ‘I’m going to run across a medium-sized state’. It’s fifteen miles a week that becomes 780 miles a year. If that doesn’t make you runner, it’s your mind that needs training, not your body.
Nike has launched fresh marketing offensive to promote its women’s spring collection. The print advertisement campaign features women as a runner, dancer, a boxer and tennis star Maria Sharapova. The campaign apart from its pet idea of attacking, exploring and challenging the natural instinct and attitude of people, its focuses on the glamour and style as well. The advertisements are showing women involved in different activities related to sports and exercise with corresponding text, which is crucial for the campaign as it narrates the ideological aspect of different activities.
The presentation of the campaign is no different from its some previous campaign if the style and basics are taken into consideration. However, the art direction of the campaign is undoubtedly extremely good. The punch line of the campaign asks, ‘What does your workout add up to?’
Via Duncan’s Print











