This campaign for Chux Extra Grip Gloves, developed by DDB, Sydney does not disturb your eyes or force them to stare with curiosity. It neither tickles your interests nor kills your mood. in other words, it is neither good nor bad.
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The ads try to communicate the ‘extra grip’ quality of these gloves. Though this campaign can be said as an average one, the art-direction invites some appreciation.
CREDITS
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Directors: Jeremy Hogg, Simon Johnson
Copywriter: Alex Stainton
Post production: Cream Studios
Photographer: Danny Eastwood
Designer: Jason Young
Designer: Erwin Santos
Senior Account Director: Leif Stromnes
Account manager: Holly Whiteley
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chux print plate small 1
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