Xbox 360 is up for another hidden game first time in Digital TV (DiTV). This Xbox 360 commercial comes with a hidden red button mini game.





How does it work?





The interactive process is pretty simple. You can access it by pressing the red button while the Xbox 360 TV ad is on air on the digital remote. Here you avail one high energy fast paced video that puffs the Xbox 360 s games and features. Concentrate hard, keep your eyes dot on the movie, the scene with the yellow car and on blink you will see the word EGG.

To get past level one, two and three make your SKY remote control handy. More here.





After all the right and wrong noise Xbox now wants more uninterrupted attention from its viewers.



Though in its infancy digital interactive advertising will play an important role as the new powerful interactive media (mostly teens) to the children. Some are worried about the medium where by the simple click of remote control children can play games, go deep into their favorite program, download favorite content etc.