Anti-drunk driving ad from Bangalore traffic police tries to make a pun with the liquor phrase, in a bit awkward way. But it is worth mentionable, because such ads should come to the fore owing to the social responsibility ingrained within them.
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Well, the creative brain behind the ad is MAA Bozell, Bangalore. The ad, though attracts our attention, carries a weary concept sans any fresh creative attempt. On the rocks- looking at the ad, we can’t see any impact, what we can see is some kind of photoshopped weakness.
Well, we respect the advice – don’t drink and drive
Will you?
CREDITS
Advertising Agency: MAA Bozell, Bangalore, India
Art Director: Deepak Pattar
Copywriter: Salil Sawale
Photographer: Vivek Matthew
Other additional credits: Akshar Peerbhoy
Via: Ads of the world
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