According to a recent study by Online Publishers Association, web-media is the most important and dominating tool at work to consume information via media. Another study by Ball State University's Centre for Media Design reveals that people use media every 15 seconds.
media use
On the other side of the story, print is still the dominating medium of media consumption during morning hours and more specifically between 8 A.M. to 11 A.M. According to the statistics around 17 percent people use print medium to get information in the morning hours and when this medium is combined with online medium, the potential reach for advertisers jumps to 44 percent.
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