Opel has launched this print advertisement to advertise its Adaptive Forward Lighting in quite unique and refreshing way. The side splitting campaign has adopted a totally different approach for highlighting its recent lighting system which seems to be the best way to convey this message across. And the use of little prey for the predator and their depiction add an unimaginable humor in the campaign. The ad is in its all aspect very effective that lightly conveys the important message.
The basic idea of the ad is no doubt remarkably good with a fine execution. However, the art direction of the campaign remains ahead of all. The copy of the ad reads, ‘Adaptive Forward Lighting from Opel. It helps to see what’s just around the corner’. The ad is credited to BBDO, South Africa.
Via Ad Hunt
